VAST digital window campaign

VAST (Visual Audio Sensory Technology) was chosen by high street giant, NEXT, to support its first-ever digital window campaign using 830 LED screens in 23 key UK stores. Despite being a longstanding high street retailer, this was the first time NEXT had used AV as part of their window campaigns; VAST provided all the 2mm LED panels from its hire stock, with asset finance for these from both Medialease and Arkle Finance.

VAST installed high-resolution and high brightness LED (2mm) with panels designed in a distinctive column layout, playing NEXT’s ‘Merry Everything’ Christmas content and a mix of other promotional material featuring collaborations with the likes of Kendall Jenner and others. VAST also supplied processing and playback systems which allowed NEXT to make remote updates to promotions showing on the screens.

The LED columns were installed across 23 UK stores in retail locations such as London Westfield, London Stratford, Bluewater, Lakeside, Bullring & Grand Central, Glasgow’s Braehead, and more. The high resolution and brightness of the screens and distinctive column layout in their windows allowed NEXT to effectively display their Christmas content and promotions to Christmas shoppers and passers-by. You can watch a video of the display here.