Cloudbass invest £5.5 Million for their continued growth
September 2019 sees the completion of a £5.5million investment programme for Cloudbass to fully support its customers into the future supported by finance from Medialease. Encompassing UHD trucks, IP workflows, the latest cameras, lenses and replay equipment, this investment strengthens Cloudbass’ position as an industry leader in Broadcast Solutions and gives their customers the very latest technology with all of the quality and efficiency benefits that it brings.
The investment in cutting-technology is proving incredibly successful, with a significant achievement being that Cloudbass recently became the first company in the world to transform an existing outside broadcast truck from HD-SDI to UHD IP using Axon Digital Design’s next generation signal processing technology. This allows a future-proof scalable solution that can be used to effectively add an IP layer into any of their existing or future fleet. The transformation now allows Cloudbass to offer broadcasters all the flexibility and speed of a fully IP workflow.
The company is also currently commissioning their new Triple Expanding OB truck which will have the capacity to support large-scale complex UHD productions in High Dynamic Range and Dolby Atmos, supporting up to 24 Cameras. It will have an IP infrastructure which will make for very efficient operation and allow for the capacity to expand and integrate the latest technology.
Cloudbass also has a comprehensive understanding of smaller scale outside broadcast solutions coupled with their ability for the largest scale infrastructures that customers require. This in turn means that as a business that they can provide optimal solutions based on the most appropriate approach. To this end, they have refreshed and invigorated Flyaways and smaller trucks, including building a new mobile gallery vehicle. This has been successfully deployed on One Man and His Dog and Ibiza Rocks and will be providing Mentorn Scotland with facilities for Debate Night. The smaller trucks allow for the agility and flexibility needed for these types of broadcast.
The fleet now has the capacity to operate up to 100 cameras supported by tenders, generators, edit and gallery vehicles and this fully establishes Cloudbass as one of the main Outside Broadcast suppliers in the UK.
In relation to capacity, they have recently bought the latest generation Sony 3500 cameras coupled with new Canon UHD lenses which provide the highest quality imagery available to broadcasters. This takes their number of deployable cameras to around 60.
As well as investing in technology and increasing capability, importantly Cloudbass are investing in their people along with recruiting up to ten new posts to ensure that they have a workforce that has a high skillset and the flexibility to meet clients’ needs. Steve Knee, Managing Director commented on Cloudbass’ expansion “We are delighted that we have been able to invest considerably in our business. We are working with many partners, suppliers and clients to realise our well thought out plans. The Outside Broadcast industry is constantly changing and with this investment we will remain a leader within it. We would to like to thank Medialease for their support and for making our plans possible. I am incredibly excited about the future as we continue to grow and meet our clients’ demands, through investing in cutting-edge technology and outstanding people”
Paul Robson, Managing Director of Medialease said “Once again we were delighted to be asked by Cloudbass to help with the financing of their latest project to transform an OB truck to UHD IP. From initial discussions about staged payments to suppliers to completion of the project took less than six months which is an unbelievably short timescale, but we were all able to manage it thanks to a very accommodating client!”
Contact us to discuss finance for your next broadcast project on 01327 872531 or email us at sales@media.lease.
